Focus Groups

One of the common and useful outcomes of an effective strategic planning session is the plentiful and innovative ideas and questions that are generated.  Those ideas and questions that require further scrutiny make an excellent source of interest for a Focus Group.  Be it a small team of managers and staff dedicated to the task of improving organizational morale, or a group of project managers in charge of creating an innovative product, the benefit of a focus group is that the right people are working on a finite task, with a finite amount of time and a complete focus.

Focus groups give an opportunity for teams to mull over a question or a problem, and generate creative and useful ideas and strategies. In a focus group, a skilled facilitator uses techniques that will quickly achieve buy-in from the members of the group, then presents ‘the questions,’ and offers the techniques and the environment in which the group can generate creative answers.